Ritual Brand Evolution

Art Direction + Design



A visual evolution of the brand that
embodies Ritual’s core principles
of science and transparency.

Subtle gradients both in photography and design were introduced
to speak to Ritual’s depth of knowledge and research. The concept
of transparency was emphasized across the board from props to
wardrobe styling to graphic overlays. graphic motifs of grids and
rules were implemented to reinforce the brand’s commitment to
science and efficacy.


Head of Creative: Fiel Valdez
Art Directon: Gabbie Bautista
Design Team: 
Zoe Aniszfeld,  Debbie Cho,
Kasha Killingsworth, Nicole Whitted













 











 




      



 
 










GABBIE BAUTISTA   

GBAUTISTA89@GMAIL.COM

ART DIRECTION & DESIGN  

LOS ANGELES