Ritual Brand Evolution
A visual evolution of the brand identity that embodies Ritual’s core principles of science and transparency.
Subtle gradients both in photography and design were introduced
✿Head of Creative: Fiel Valdez
Art Direction + Design
A visual evolution of the brand identity that embodies Ritual’s core principles of science and transparency.
Subtle gradients both in photography and design were introduced
to speak to Ritual’s depth of knowledge and research. The concept
of transparency was emphasized across the board from props to
wardrobe styling to graphic overlays. Graphic motifs of grids and
rules were implemented to reinforce the brand’s commitment to
science and efficacy.
✿
Head of Creative: Fiel Valdez
Art Directon: Gabbie Bautista
Design Team: Zoe Aniszfeld, Debbie Cho,
Kasha Killingsworth,
Nicole Whitted























