Flowe Brand Identity

Art Direction + Design



Brand identity and textile design for
FLOWE, a high performance towel
brand born from a love of movement
and nature. 

Inspired by the founding story, the logo was designed to be bold and
open—creating a space for movement and expression. A deep breath
that connects letter to letter. The textile designs were developed as a
system that uses shifts in scale of a base shape to create a sense of
flow and growth. The photo art direction is focused on bringing a
sense of life and movement to the towels.


Founders: Mari Jasmine & Tini Dahl



















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GABBIE BAUTISTA   

GBAUTISTA89@GMAIL.COM

ART DIRECTION & DESIGN  

LOS ANGELES